A new campaign has launched to help anyone worried about an urgent medical concern get the right attention fast. When it’s not an emergency, people are urged to call the free NHS 111 service to receive medical attention urgently.

NHS 111 is much more than a helpline. Depending on the situation, the NHS 111 team can connect you to a nurse, emergency dentist, or even a GP and if they think you need it, they’re able to arrange face-to-face appointments.

The NHS 111 service, which currently handles 15 million calls a year, is available 24 hours a day. It’s recently been enhanced and can now offers clinical advice, assessment and direction to the most appropriate healthcare service.

NHS 111 is staffed by fully trained advisors who can assess if you need if an ambulance, and if you do, one will be sent immediately.

NHS 111 ensures that you get the right care, from the right person, in the right place, at the right time.